The Top 10 Most Popular & Sought-After Pakistani Clothing Brands for 2020

April 12, 2020

pakistani clothing brands

Pakistani women across the globe are notorious for their chic disposition and are infatuated with the latest traditional and cultural clothing available on the market. Fortunately, Pakistani woman are mostly drawn towards the array of uncompromising homegrown talented designers that Pakistan has to offer.

Within the last decade, we have seen a significant increase in the number of up-and-coming Pakistani fashion houses, which leave us with a saturated market and (luckily for us) spoilt for choice. Below, we have comprised our list of the most popular Pakistani clothing brands for 2020, all available (completely stitched inclusive of accessories) at

Maria B

Labeled by some as the 'Coco Chanel' of Pakistan - Maria B is indeed one of the most popular designers in Pakistan for the last 3 decades. She offers an extensive range of kids and women clothing. Since her launch in 1999, every season, Maria B has dominated the scene with best selling releases. Year on year, each summer, Maria B's lawn offering remains a top seller and her signature designs are adored the world over.

Sana Safinaz

sana safinaz

Sana Safinaz is another popular Pakistani brand. Sana Hashwani and Safinaz Muneer the two founders are proud to distinguish the brand as being 'the country’s only premier luxury retailer offering elegant ready-to-wear and fabrics, tastefully printed and embroidered along with avant-garde silhouettes to suit the modern woman'.

They are renowned for providing premium quality women's clothing. Over the years, their ladies dresses have been outstanding and very popular across the globe. Sana Safinaz are specifically popular for their eagerly anticipated annual lawn and silk releases which are almost guaranteed to sell out on pre-order, before they make a chance to hit the shelves.

Anaya by Kiran Chaudhry

Anaya by Kiran Chaudhry

ANAYA (by Kiran Chaudhry) is the latest venture by Oxford educated popular performing artist and entrepreneur, Kiran Chaudhry. She has managed to build her fashion enterprise just as successfully as the other ventures in life. Her relentless work ethic means everything she touches turns to gold, hard work pays off. Her luxury designs are popular across the country. Ranging from bridal to unstitched lawn, ANAYA is more than a fashion house, it's a movement built upon the hard work and dedication of its founder.



A-meenah ready-wear is fast becoming a formidable contender on the Pakistani fashion scene. With a strong and dedicated team of talented designers and manufacturers led by UK based financial consultant Nawaz Qurban, A-meenah is innovating and changing Pakistani fashion as we know it. Classic with a modern twist. Completely feminine, yet bold enough to make a statement. To date A-meenah has presented exquisite designs in the casual, formal wear and semi-formal wear arena. 2020 however is a huge year for A-meenah who will for the first time ever step in to the haute-couture lane, and here at House of Faiza we eagerly anticipate the release.

Noor by Saadia Asad

Noor by Saadia Asad

Noor by Sadia Asad is fast becoming a household name and strong competition for Pakistan's top brands especially in the lawn arena. Her designs are extremely on-trend and she always provides a vast color palette along with a wide range of styles and motifs in each collection.  Currently the designer offers lawn, ready wear and unstitched pieces at a competitive price-tag given the luxury level and quality of craftsmanship. The recent 'Noor by Sadia Asad Embroidered' launch which was geared towards the formal wedding wear market collection proved a huge hit and sold out almost instantly.



Elan is one of the most sought-after luxury Pakistani clothing brands. This is a brand that offers distinct designs and rather than following the fashion, every year Elan seems to set- the-trend and almost lead the direction of fashion for the coming year. The design house offers quite possibly, the most extensive range of clothing for any one given brand, with outstanding and exquisite couture bridals to no nonsense essential everyday wear, you'll find an ensemble to suit almost every occasion. If you are looking for an outfit which is unique and not run-of-the-mill, we suggest an Elan piece. The Elan Eid collections seem to be increasingly popular every year.  



With over 30 years experience in the textile sector there is no question of a doubt about Baroque's knowledge and delivery of supreme quality of fabrics. So when Baroque made the leap from textiles in to the retail sector the only thing it required was to master the art of design and craftsmanship which it executed successfully on every level.

Today, Baroque can boast itself as being one of the leading designers for semi-formal and formal Pakistani clothing. Here at House of Faiza, we ensure that we stock all of the popular annual releases from Baroque, we find and ever increasing demand for restock of the top 'sold-out' formal wedding wear pieces, which we go above and beyond in acquiring for our customers. You won't find any other supplier outside of Pakistan who will continuously procure and re-stock the best selling Baroque pieces.


charizma img

Since 2012 'House of Charizma' has been churning out mostly signature (casual & semi-formal) lawn collections which have proven to be popular across Pakistan. The focus is on effortless styling which is driven by what they conceive as an 'embroidery-powered' brand, this makes for a good blend of glamour and comfort.  House of Faiza are a proud vendor of Chrizma collections.



Mushq is a Pakistani brand which has gained global popularity over the last 2 years. Purveyor of distinguished formal attire, the 'Trousseau De Luxe', 'velvet' &'Luxury Formal' collections were considered the most 'au courant' sought after and sophisticated releases of last year.  

Mushq also have a tendency to design a range of clothes which geared toward the more flamboyant dresser, which makes it a diverse and contemporary brand. 

Crimson by Saira Shakira

Crimson by Saira Shakira

Saira Shakira is quite possibly one of the most artistic designers in Pakistan right now. Her opulent designs exude such magnificence that absolutely every piece she designs is drowning in luxury. Saira doesn't do things by half, this is not a brand that provides your every-day comfort wear, on the contrary, it's a brand that provides outlandish and plush statement pieces.

Suffuse by Sana Yasir

Suffuse by Sana Yasir

Sana produces the most exquisite and intricate designs that Pakistan has to offer, or has ever offered. Her exclusive bridal dresses are included amongst the most elite of bridal contributions available on today's market. Non-exclusive Suffuse ranges  include casual pret and sophisticated intricate formal wear both of which are available on Suffuse is a brand that has the right to boast of its superiority and we are both a confident and proud retailer of the Suffuse line.

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Sizing Chart


SHOULDERS 13 14 15 16 16.5
BUST 17.5 18.5 20 22 23.5
WAIST 15 16 18 20 22
HIPS 18 19.5 22 24 26
SHIRT LENGTH Same as picture Same as picture Same as picture Same as picture Same as picture
SLEEVE LENGTH Same as picture Same as picture Same as picture Same as picture Same as picture
TROUSER LENGTH 37 37 38 39 40
ANKLE Same as picture Same as picture Same as picture Same as picture Same as picture


SHOULDERS 33 35.5 38 40.5 42
BUST 44.5 47 51 56 60
WAIST 38 40.5 46 51 56
HIPS 46 49.5 56 61 66
SHIRT LENGTH Same as picture Same as picture Same as picture Same as picture Same as picture
SLEEVE LENGTH Same as picture Same as picture Same as picture Same as picture

Same as 


ANKLE Same as picture Same as picture Same as picture Same as picture Same as picture





UK SIZE 2 - 4  Years 4 - 6 Years 6 - 8 Years 8-10 Years 10-12 Years 12-14 Years
FULL LENGTH 24 28 33 37 39 40
SHORT LENGTH 17 20 24 26 28 30
KNEE LENGTH 20 24 27 32 34 36
HIP 16.5 18 19 20 20 22
WAIST 14.5 16 17 18 18 19
BUST 12.5 13.5 15 16 16.5 17.5
FULL SLEEVE 12 14 16 17 19 20
HALF SLEEVE 3 3 3.5 4 5 6
QUARTER SLEEVE 9 10 10.5 11 14 15
NECKLINE ROUND 5 6 19 21 22.5 22.5
NECKLINE DEEP 4 4.5 5 6 6 6.5
ARM HOLE 5.5 5.5 6.5 7 7 8



UK SIZE 2 - 4  Years 4 - 6 Years 6 - 8 Years 8-10 Years 10-12 Years 12-14 Years
WAIST 7.5 8 9 10.5 11 12
LENGTH 22 24.5 28 33 34 36
PANTS HEM 4 4.5 5.5 6 7 7
TROUSER HEM 7 7 7 9 10 10
PLAZO HEM 11 12 14 17 19 20
THIGH 8 9.5 10 11 12 13



UK SIZE 2 - 4  Years 4 - 6 Years 6 - 8 Years 8-10 Years 10-12 Years 12-14 Years
LENGTH 21 23.5 27 32 33 34
SHALWAR HEM 4 5 6 6 6.5 7


UK SIZE 2 - 4  Years 4 - 6 Years 6 - 8 Years 8-10 Years 10-12 Years 12-14 Years
LENGTH 21 23 27 32 32 35



UK SIZE 2 - 4  Years 4 - 6 Years 6 - 8 Years 8-10 Years 10-12 Years 12-14 Years
SHIRT LENGTH 14 16 18 20 23 26
LEHNGA LENGTH 22 24.5 28 33 34 37


Please note: Certain elements are shown by brands for illustration purposes only and these items are not included in the end retail product - as such there can be a possibility of variation to the cut, length, and style of the dress.

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